Limabonita Digital
Culture meets strategy.
At Limabonita Digital, I specialize in bold, culturally driven digital marketing and the production of unforgettable sports and cultural events. Whether I'm elevating a brand, growing an audience, or launching a campaign or experience that truly connects. I bring both creative vision and strategic execution to every project.
I focus on amplifying stories and driving real impact online, on the field and in the community.
The Creative Vision
Mission Statement
To craft culture-first campaigns and experiences that connect communities, celebrate identity and amplify stories through the power of sports, music and storytelling.
Lead with Culture
Create work that’s rooted in real stories and lived experiences, not trends. Culture isn’t a layer to add; it’s where it begin.
Move with Strategy
Combine bold ideas with thoughtful planning. Every campaign is built to connect with purpose and deliver measurable impact.
Work with Heart
Work as a true partner, flexible, passionate and all-in on delivering meaningful results, together.
About
Hi, I’m Karla Ortiz a San Diego native and proud border-town kid, shaped by the vibrant cultures of San Diego and Tijuana. Growing up between two worlds gave me a deep understanding of people, identity, and community, values that have fueled my 15+ year career in marketing, PR, and live event storytelling across sports, music, and entertainment.
My experience spans award-winning campaigns and high-profile productions, from the Super Bowl and UEFA Champions League at Paramount+ to grassroots music events and cultural initiatives through my agency, Limabonita. I specialize in building cross-platform strategies that blend digital, social, earned media, and live experiences: I’ve led everything from press rollouts and influencer partnerships to managing onsite logistics and planning major activations.
Whether I’m on the field, producing a fan-forward campaign, or supporting an artist’s vision, I bring a cross-cultural lens, a passion for execution, and a belief that powerful stories deserve thoughtful platforms. To me, marketing and events aren’t just about visibility, they’re about creating moments that connect, inspire, and last.